Writing on the Wall:
— Virag Molnar / The New School for Social Research, New York
Letters from New York to Berlin
The work of BRONCO in Berlin offers a distinctive example (…) of urban interventionism: one that also helps to revisit the power of text in urban communication in a time when interventionist practices are dominated first and foremost by the use of strong visual imagery or diverse modes of performance.
The visual simplicity of the BRONCO posters is misleading. It is carefully calculated by ingeniously mixing distinctive genres and techniques: the linguistic style of Sponti on a wheatpaste poster rather than sprayed on the wall, a minimalist but eye-catching color coding and typography, and the keen eye of the graffiti writer that always seeks out the best spot in a given urban environment.
It is through this effective combination that BRONCO’s “handwriting” stands out from the sea of urban text and grabs the attention of the idle passers-by, even after the posters slowly start peeling off the walls.